How to Prepare for Your First Art Market
Embarking on your first art market can be a thrilling yet daunting experience. Preparation is key and in this blog I’ll be exploring the top 8 things you need to prepare for your first Art Market adventure.
My first Art Market display and set up.
Preparing your Artworks
Firstly, and quite possibly most obvious of all is to prepare the artworks that you would like to display or sell at the event. Most of my work is commission based so I had to build up a body of paintings that I could take with me to markets. It’s important to think about what will resonate with the audience attending the art market and choose your paintings wisely. If it’s a festive Art Market perhaps think more towards people buying gifts for friends and family. If you don’t have much space to display all the artworks you would like perhaps think about having high quality images of artworks printed out for people to look through.
Pricing Strategy
Determining the right price for your art is a delicate balance. Research the market value of comparable pieces, factor in the cost of materials and time invested and be open to adjusting your pricing as your reputation grows. Establishing fair and competitive prices in crucial for building trust with buyers.
Display
A successful display setup at an art market is a delicate blend of creativity, organization, and visual appeal. Consistency in theme and color scheme creates a cohesive and memorable brand identity. Strategic placement of artworks, with varied heights and spacing, invites engagement and exploration. Thoughtful signage, clear pricing, and informative materials enhance the viewer's experience. An uncluttered and well-designed table layout allows for easy navigation.. A good display setup improves the attention and interest of potential buyers.
Method of Payment
In this day and age it’s vital to offer cashless payment options. I invested in a Sum Up card machine during the black Friday sale which made it a cost effective option. With its compact design and compatibility with various payment methods, including chip and PIN and contactless, it caters to diverse customer preferences. The device is easy to use and set up and can be integrated with mobile devices so it’s great if there is no wifi available at the venue.
Marketing Materials
Artists can benefit significantly from using a variety of marketing materials at art markets. Business cards, brochures, and portfolios provide essential contact information for potential buyers. Well designed marketing materials enhances credibility, instilling confidence in the artist's work. Additionally, informative brochures educate the audience about the creative process, adding depth to the art. I use Canva to design my marketing materials (like business cards and table signage) and Vista Print and printed.com to get them printed. Including online presence details directs people to the artist's digital platforms, ensuring ongoing engagement and expanding their reach. A great way to do this is by using scannable QR codes at your table.
Lighting
It’s a good idea to ask about what lighting there will be at the venue. Good lighting at an art market is paramount for showcasing artworks effectively and enhancing the overall visual experience. Investing in good lighting not only showcases your art in its best light but also elevates the entire presentation, making a lasting impact on potential buyers. Consider using spot lights or softer clip on lighting to ensure that each piece receives the attention it deserves, bringing out colors, textures, and details. Proper lighting can create a welcoming and immersive environment, helping to draw visitors in.
Food and Drink
Don’t forget to bring enough water and snacks to last you throughout the day. Particularly if there isn’t any food available at the venue. It can potentially be a long day and you need to keep your strength up! Check to make sure if you are allowed to eat and drink at your table as some venues don’t allow it.
Preparation is the key to a successful Art Market, but also don’t forget the more you practice the better you will become! I created a YouTube video all about how my first art market went. You can watch it here:
Most of the art products I use or mention are From Jacksons Art. I have an affiliate link below, meaning I may receive a small commission at no additional cost to you. If you are a new customer you will receive 10% off your first order by using this link.